(27 October 2006, Hong Kong)

HIT Toy Company selects IFS as the ERP solution for the Hong Kong operation. The solution will be in IFS Applications 7 and 100% on Web Client running on a HP/UX server. The implementation inlcudes OLAP integration and XML interface to other applications. The whole implementation will be completed in 9 months but the first phase of the implementation targets to go live within 3 months' time.

About HIT Toy
HIT Toys Limited is the wholly owned subsidiary of the UK based HIT Entertainment Limited. HIT Entertainment, owned by private equity investment group Apax Partners since June 2005, is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes internationally renowned children's properties, such as Bob the Builder™, Thomas & Friends™, Barney™, Angelina Ballerina™, Pingu™ and RubbaDubbas™ and acts as a representative for Wiggles™ in the UK, US and Canada. HIT also owns the Guinness World Records™ publishing and television property and Fireman Sam™, a joint venture with S4C.